The creation of a Chinese New Year Greeting TVC for Sun Hung Kai Credit Limited aimed to deliver a festive message in a concise 10-second video. Utilizing character still photos from the company’s existing commercial TVC, the project involved animating Chinese New Year elements to evoke a vibrant festival atmosphere. The challenge was to craft a dynamic animation that effectively conveyed the celebratory message and brand warmth within a tight timeframe, ensuring a joyful and engaging viewer experience. Click the link for a preview. https://youtu.be/X9S2MINtE8s