The creation of a festival greeting animation for Ernst & Young (EY), a leading Big 4 accounting firm, required a sophisticated and professional design to uphold the company’s prestigious brand image. Tailored for WeChat, the animation demanded a deep understanding of mainland Chinese cultural habits, preferences, and appropriate wording to resonate with the audience. The project encompassed developing a detailed storyboard and carefully selecting music, with each element thoroughly discussed with the client to ensure alignment with their vision. This meticulous process resulted in a visually elegant and concise animation that conveyed warm festival greetings while maintaining a rigorous style reflective of EY’s reputation for excellence and professionalism.

Click the link for a preview. HKSAR Establishment Day 2022: https://youtube.com/shorts/nK900yvyGEY Mid Autumn festival animation 2022: https://youtube.com/shorts/RPOe_FT84gg