Spearheaded the creative strategy for Jeju ChunHeiBok’s debut in the Hong Kong market. Tasked with establishing a local presence from the ground up, the project involved tailoring the brand’s visual identity to resonate with Hong Kong audiences. Key deliverables included capturing on-site food events, producing high-engagement social media reels, and translating the brand’s heritage into a narrative that appeals to local tastes. Click the link for a preview. https://www.instagram.com/jeju.chunheibok/