This motion graphics project introduces K11 Shanghai’s brand concept, showcasing its identity as a pioneering art mall. Collaborating with the client, utilizing their provided storyboards while offering creative advice and adjustments to refine the animation process.

The animation features watercolor-inspired visuals paired with French romantic music, creating a captivating and immersive experience. This artistic approach aligns with K11 Shanghai’s commitment to innovation, culture, and aesthetic excellence, offering viewers a glimpse into the mall’s vibrant and creative atmosphere. Click the link for a preview. https://youtu.be/T0W7m2J4ugU