The development of the Love-Eye-Sight website, an eye healthcare platform tailored for the elderly, focused on accessibility and education. To accommodate elderly users, the design incorporated larger default font sizes and high-contrast colors aligned with the Bayer logo scheme. The site serves as an informative hub, providing details on symptoms, examples, and preventive measures to encourage elderly individuals and their families to address eye diseases proactively. A key challenge was designing a compelling storytelling section featuring Hong Kong actress Nancy Sit (薛家燕) as the brand ambassador, sharing her personal eye healthcare journey to engage and inspire the audience. Click the link for a preview. https://www.loveeyesight.hk/