The project for ROSETTE, a Japanese beauty brand, focused on elevating its online presence and driving sales through targeted advertising on HKTVMall, Instagram Stories, and various social media platforms. The campaign aimed to build brand awareness and introduce ROSETTE’s skincare products to a broader audience in Hong Kong. Responsibilities included creating visually appealing and cohesive content tailored to each platform, incorporating the brand’s elegant aesthetic and messaging to highlight product benefits. By crafting engaging IG Stories and strategic social media posts, the campaign successfully captured audience attention, fostering brand recognition and encouraging conversions to boost sales.